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Initiatives

Partner: Oracle

Oracle is field testing a Target Rank module in their Home Energy Reports for residential customers that aims to provide greater savings motivation than their Neighbor Comparison module.

Overview

Target Rank is an alternative user experience that will be deployed for 18,000 income eligible customers already receiving electronic Home Energy Reports (eHER). During the pilot, the Neighbor Comparison module will be replaced with a Target Rank module for six months; the new module provides the customer with a short-term achievable energy-saving target (called a “challenge”) in the format of a score on a 100-point scale. The pilot will impact 38,000 total customers that currently receive eHER; 18,000 will receive the Target Rank module as a treatment group, and the rest will serve as a control.

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